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Mosö & Sønn is a father and son owned company that focuses on creating furniture that are handmade of wood.
The visual identity is based upon Mosö experience as a furniture designer, 34 years. With a minimalistic approach the logo symbol represent the experience by looking at a wood cut in to from above. The typography has been chosen to create a distinctive feel to it, but also a soft feel.
Disclaimer: This is a fictional company that I have made up, to represent a vision a I had for a visual identity I wanted to make.
The process has been similar to the other processes I use to help others with design.
Thanks for watching.